For a while there, I thought I was doing a good thing buying my coffee beans from a local roaster at our tiny farmers market. But when I asked the roaster where he sourced his beans from, and what working conditions and wages the workers were paid - he couldn’t tell me. He was so small that he couldn’t afford to buy fair trade beans.

I’m pretty stylish, can’t I just do it myself?

That’s what a lot of clients might think, or think about their clients (aka the homeowner). But if you want professional photos, you need a professional stylist.

I’m pumped to have joined Comms Declare, along with 80+ organisations that have declared for the climate.

This means that my work will not support any activities, organisations or individuals that promote:

• the growth of fossil fuels.

• high greenhouse gas pollution as ‘business as usual’.

• deception, distraction or spin around science or climate actions.

My practice has always been about making a positive impact, and especially helping others to make a positive impact.

It’s one of the reasons I pursued B Corp certification for my business in 2021. Now for 2022, I’m narrowing my field further to only take on clients that relate to either sustainable architecture or the UN’s Sustainable Development Goals.

In 2022, I’m making a big change in my practice by only taking on clients who are working towards the UN’s Sustainable Development Goals.

So what are they? And why are they so important to me?

Friends. I'm excited to announce my business is now a Certified B Corp.

B Corporations follow ethical practices to do business by putting the planet and people before profit. They’re about providing a better way to help conscious consumers and businesses to make purchasing decisions that align with their values – which is precisely what I’m about too. Using business as a force for good.

Something we all use, in business or just in our personal lives. MONEY. And what a powerful statement it can make, with what we choose to do with whatever amount we have.

How we generally use money can be broken into five main areas - income, spending, banking, super and giving. Let’s dive into how we can make an impact with money.

This year I applied to become a Certified B Corp. Why? Because to me, running a business is about more than making money. I believe it's an opportunity to make a positive impact on other businesses, communities, people and the environment.

Broadly speaking, the way I achieve this is by working with clients who are doing good for people and the planet. However I can also create impact through how I run my business, using my for-profit model for good.

This report sets out the four main ways I worked to create impact in 2020-21.

Last year I wrote an article for the good folks at Compass Studio on 6 ways you can do good as a creative.

No longer is a successful creative business just about the bottom line, it now takes a more holistic approach. If you’re wondering how to specifically give back or find a higher purpose in the work that you do as a creative or small business, these tips are for you!

I chatted to Armadillo about my career path, the challenges of becoming a B Corporation and why it’s better to buy once but buy well.