I am a freelance photographer based in the Macedon Ranges, just outside of Melbourne, Australia. I specialise in food, interior and lifestyle photography, with a commitment to working with people doing good in the world.
As a former environmental scientist, I'm hardwired to tread lightly in everything I do. Today, that means I only work with businesses which have an ethical and sustainable mindset, and a focus on conscious consumerism and fair trade (read more here).
As well as a love for the creative, my years of working in the corporate world mean I also enjoy the art of collaboration – meeting the requirements, and deadlines, of my clients. While my
approach changes according to the unique brief of each project, my work tends towards simple styling, neutral colours and natural materials.
When I’m not on location, I work from my little weatherboard studio which used to be the town's old post office. Dexter, my miniature pinscher and able assistant, is usually fast asleep next to my desk while I'm editing your photos, fuelled on coffee (me, not the dog.)
My work has been published in a number of print and online publications including Habitus, Country Style, Conde Nast Traveller, Real Living, The Design Files, Openhouse, Green, Peppermint, Trouve, Broadsheet, Homelife, Good Weekend, Trust and Inside Out.
After 4 years working as a professional photographer, my business shifted to a purpose-driven model with a focus on working with clients who share my values. I realised that I only wanted to work with people who have a strong commitment to the environmental and social impact of their business, and who constantly seek to improve their world.
These are individuals and businesses who do not base all business decisions solely on profit. Instead, they consider other people, the community and the environment. They support small business and local services. And they balance sustainability with commercial success.
I’m proud to be green to the core. My chosen power supplier is Powershop, as their energy is certified 100% carbon neutral. My car is offset with Green Fleet, and my flights are always carbon offset. I grow a large edible garden, I keep chooks, and have been vegetarian for over 20 years. I feed my dog ethical food, and am always hunting for the most sustainable option in everything I do.
Everyone is equal in my book. It doesn't matter where you were born, who you were born, or who you want to cuddle up to. I think that everyone deserves to earn a fair wage for a hard day’s work, and men and women should be paid an equal salary. That means in my work I treat everyone the same – from big business to sole trader – because I believe we all have the capacity for good.
Craftmanship, good design and functionality will always draw my eye, because well-made means longevity and therefore sustainability. After all, I'd rather buy once and buy well to have something for life. Everywhere I can, I support local makers who value natural materials and who minimise waste. I also love to buy vintage, since in my opinion most things are better with age and a good story.
I'm a member of 1% For the Planet, supporting Charity Water with a portion of my profit, and I lend money through Kiva to support people growing their businesses in a sustainable way. I also give support through my own services, by providing value-aligned small businesses and start-ups with a limited number of free shoots per year to help them establish their brand.
When I decided to change my business model to join the niche world of 'for-purpose' businesses, I knew it had to be all or nothing. This included stopping work for my highest paying client. Since then I haven’t looked back. Now, I am in the process of obtaining my B-Corp certification as a platform for measuring and improving my impact, and to join a global community of likeminded people.
I get the biggest kick from working with fellow small business owners, sharing knowledge, and geeking out over spreadsheets and organisational hacks. I love connecting my clients to like-minded people so they can build relationships and networks with each other. I think everyone should lift each other up, support one other and work together in collaboration. That’s when great things happen.